Contents

Introduction
Document scope

I. Context

Creativity; turning ideas into form
The creative economy
Global perspectives
Understanding creativity
Creative Start-up companies
Corporate creative needs
Creative consumption
Time scales
Funding

II. Methods

Marketing
Coordination
Scale

III. Initiatives

Publication of work
Architecture
Education and research
Project Esin
Film & Television
Conferences and live events
Local identity
Friendly facilities
National and International links
Managing change

IV. Summaries

Summary Conclusions
Future thinking
Author information
Reference

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