The street is a canvas for local branding. Everything from signage and information display to town planning and street furniture design is an opportunity for coordinated visual reinforcement of a creative identity.
Screens and spaces for video image display can be incorporated into a multitude of environments and integrated into the fabric of a city. Any city that is truly engaged with new ideas must embrace technology to offer a range of services, facilities and information to its inhabitants.
It is desirable to move creative activity and thinkers into the general public environment and one way of achieving this is to create public spaces conducive to a free exchange of ideas. There is no better way of doing this than to encourage a street based café society. If ubiquitous wireless broadband is available, many creative people will choose to work and meet colleagues outside – as weather permits – staying in touch with their offices and friends by mobile networks.
location specific comments; Sapporo, Melbourne
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