All activity, whether marketing, publications, initiatives or general background branding of the region must be coordinated through one specific authority.
location specific comments; Sapporo, Melbourne
A team of intuitive, insightful thinkers should be taken on as advisors. It is important to note that these people, if their opinions are indeed relevant in the contemporary world, will be in demand and busy with other projects. It will not be possible to employ them in full time capacities so a system of regular review and consultations must be developed.
Realistic time lines and goals must be established at the outset. Decisions must be based on the commercial realities involved and an agreed overall strategy. Compromise in these matters must be avoided. For example, if it is deemed strategically right to have an event to be attended by internationally recognised creative leaders, the timing of the event must be dictated by that strategy and not determined by other issues of expediency or perceived efficiency.
Whatever systems are set up must be capable of adapting and changing to the contemporary world. It is not possible to establish rules in 2005 that can be guaranteed to be appropriate in three years time. This means that while a philosophy must be described and agreed and used to ‘steer by’ – methods cannot be ‘written in stone’.
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